A good website is not only about looks. Use this checklist to check whether your site is ready to attract customers from Google.
Foundation
- The site uses HTTPS and loads without security warnings.
- It works well on phones. Tap targets are large and text is readable without zooming.
- Pages open quickly. Compress images and avoid heavy scripts.
- Every page has a unique title tag and meta description.
- URLs are short, clean and readable, for example /services/seo-services.
Content
- Each service has its own page with detailed, original content.
- Each page has one H1 and a logical set of H2 headings.
- FAQs answer the real questions buyers ask.
- Your phone number, email and address are easy to find.
- There is a clear call to action on every page: call, WhatsApp or enquire.
Technical
- XML sitemap exists and is submitted in Google Search Console.
- robots.txt does not block important pages.
- Canonical tags prevent duplicate-content confusion.
- Schema markup is added for organisation, services, FAQs and articles.
- Broken links and redirect chains are fixed.
Local and trust signals
- Google Business Profile is claimed and complete if you serve a local area.
- Your business name, address and phone are consistent everywhere.
- Genuine reviews are requested after each job.
- About, contact, privacy and terms pages are present.
Measurement
- Google Analytics and Search Console are set up.
- Calls, form submissions and WhatsApp clicks are tracked as goals.
If several boxes are unchecked, start with speed, mobile usability and titles, then work through content and links. Small fixes done consistently add up.